Facebook Ad Performance For Our Account Managers
Facebook ads offer a powerful one-two punch of high-performance and low cost…especially when run by a pro. The account managers of TurnKey Suite routinely outperform almost any other form of advertising. In fact, they routinely achieve a cost per lead below $4 per lead!
Our Recent Ad Performance
Lead Gen Ads
Cost Per Lead
Page Like Ads
Cost Per Result
Cost Per Lead
What Do These Numbers Mean?
The whole point of advertising is to reach new clients and acquire new leads. We use standard ad metrics like CPM and CPA to see how well we’ve done that.
CPM = Cost Per Mille
This metric tells us how much it cost on average to show an ad 1000 times. Each time is an ad is shown that’s called an impression. In July 2020, it cost just $9.70 for each thousand impressions. That’s less than a penny an impression!
CPA = Cost Per Action
This metric shows how much it cost on average for each time a user takes a desired action like clicking a link. In July 2020, TurnKey Suite account managers had a CPA of $4.26. That’s over $10 less than the industry average of $16.92!
What About Leads?
TurnKey Suite takes full advantage of Facebook’s lead generation ads. These ads can be geared towards both buyers and sellers. While buyer ads tend to be cheaper, seller lead ads run by the TurnKey Suite advertising team still easily outperform the industry averages for costs.