January’s Ad Performance Stats Are In!
Facebook Ad Performance For Our Account Managers
Facebook ads offer a powerful one-two punch of high-performance and low cost…especially when run by a pro. The account managers of TurnKey Suite routinely outperform almost any other form of advertising, but during the pandemic, costs have dropped to unprecedented levels.
January 2021 Ad Performance
Lead Gen Ads
Cost Per Lead
Cost Per Result
Cost Per Lead
What Do These Numbers Mean?
The whole point of advertising is to reach new clients and acquire new leads. We use standard ad metrics like CPM and CPA to see how well we’ve done that.
CPM = Cost Per Mille
This metric tells us how much it cost on average to show an ad 1000 times. Each time is an ad is shown that’s called an impression. In July 2020, it cost just $9.70 for each thousand impressions. That’s less than a penny an impression!
CPA = Cost Per Action
This metric shows how much it cost on average for each time a user takes a desired action like clicking a link. In July 2020, TurnKey Suite account managers had a CPA of $4.26. That’s over $10 less than the industry average of $16.92!
What About Leads?
TurnKey Suite takes full advantage of Facebook’s lead generation ads. In July 2020, our average cost per lead was only $1.64.
Think That’s Impressive? Check Out Our Dynamic Ads.
Our development team has leveraged our extensive IDX network to create engaging dynamic ads that stretch your ad budget even further. In November 2020, our dynamic ads cost an incredible average of just $1.46 for each lead!