You’ve taken the first step in using Facebook ads to promote your real estate business.
You feel accomplished.
You’re checking your analytics and see clicks and impressions. Great! But do you know if those ads are really effective?
Reality is…
Not being able to create an effective real estate Facebook ad campaign can drain you through your pockets easily.
There’s an easier way to do this automatically without worrying about the details, but we’ll discuss this later. If you want to create an effective real estate Facebook ad campaign use the following keys to enhance your ads and generate more leads:
1. Enticing Your Value Proposition
A value proposition tells someone why they should click on your ad to learn more about your real estate services.
Two great questions to ask yourself:
- How is what you have to offer different from any other agents?
- Why should they click on your Facebook ad to see your business page or website?
If your unique attribute is providing home evaluations, this may include using a statement such as “Are you looking to sell your home? Get a FREE EVALUATION of your property with absolutely no obligation.”
2. Provide a Clear Call To Action
An eye-catching and relevant ad is awesome, but without a clear call-to-action (CTA), your audience might not know what to do next to stay connected to your brand.
Here’s what you should do…
If you’re running a Facebook contest to generate leads for example, add a CTA like “Contest Ends Friday, Click here to Enter Contest Now!” to give a sense of urgency. Your CTA should encourage people to click on your ad now rather than later.
3. Testing And See What’s Working
Testing is incredibly important in order to improve the performance and make sure you’re getting the best ROI from your campaigns.
Let’s face it…
In order to measure the effectiveness of your ads, you should be trying different variations in your messaging, imagery and targeting.
You can compare the performance of each ad by monitoring data like clicks, cost per click and click-through-rates for each variation. One key element to test is your Facebook ad’s image. Ads can go from having no response to being hugely successful with a simple substitution of a different, more appealing picture. For example, you could switch from an image of a standalone home to one of a young family in front of their new place. The introduction of real people in the imagery can be more effective when it comes to conversions.
4. Track Your Results
Once you create and launch your campaigns you need to start tracking your ads.
Simple right? Actually not so simple…
You’ll need to better your position by making tweaks to improve your future ads performance.
If you’re running an ad for an event or Facebook page, you can use the Facebook Insights tool to monitor interaction. Facebook Insights is a nice reporting tool as it can give you information about the actual demographics and interests of the people clicking on your ads. You may learn details such as your local audience responded better to ads that include “best homes for first time home buyer” as opposed to “how to stage your home.” by their click through rates (CTR). This will help you narrow or broaden your targeting for future campaigns.
Creating effective Facebook ads takes constant diligence and patience. Want to have this easily automated? With the assistance from an experienced ads manager, you can ease the burden of consistently maintaining Facebook ads. If you want to get your real estate business growing and generate leads much faster, learn more how TurnKey Suite can employ and craft a visually appealing and effective Facebook ad campaign.
Were these keys helpful? Are you struggling on your Facebook ads? Share and comment below!